"I’ve had the pleasure of working with Ronnie Zeidel on a few occasions over the years and always come away impressed with his experience, knowledge and feel for the industry. It’s evident that he understands both sides of a transaction, which is an incredibly important art or skill in the world of talent representation. More than anything, Ronnie understands that this is a relationship business and that honesty, integrity, and trust mean everything."

“I am writing this letter to share with you my personal experiences with Ronnie Z as I call him. I met Ronnie Z over a year ago by phone through a mutual acquaintance and we almost immediately hit it off on a great note. Ronnie is one of the most detail-oriented individuals I have ever met. I was blown away by the presentation and game plan that Ronnie had prepared for my son. I realized two things after getting to know Ronnie Z. First, there was no one who would work harder for my son than he would. Second, Ronnie’s passion for what he does was unparalleled. With that combination, I came to the quick realization that there was no one else that I’d rather have representing my son. I also quickly realized by doing my own research that everyone from the west coast to the east knew Ronnie and knew him well. His connections at the NBA level run very deep. Ronnie and I soon became closer through the interaction with my son and it became a real family atmosphere. From the beginning it was always more than just basketball and my son, it was about his family and mine. We shared so many common core values and principles. Things that I hold in high regard. We have gone through so much together in such a short time and I wholeheartedly trust him with my son’s life! Ronnie has fought tooth and nail to secure NBA opportunities for my son which will allow him to further his dreams of becoming an NBA player. With that being said we have a slogan in the Simon household: In Ronnie Z We Trust! Ronnie is a great agent, but an even greater man.”

“Ronnie Zeidel cares deeply about his family and the relationships he has built over the years. And I know that is the way he will treat those he represents, like family. He loves and respects the game. He has established a great network of contacts in the basketball community through his experiences, including working for me in the NBA/NCAA youth basketball initiative, iHoops. I know he will bring great passion and effort to the work.”

“I have known Ronnie Zeidel for well over 20 years. There are very few people in the basketball industry that understand the game on all levels like Ronnie. RZ was very instrumental in the early days of SLAM in helping me build the brand from the ground up and taking it to the next level. His tireless work ethic and hoops knowledge were crucial in developing SLAM. He not only sold ads, but did editorial, radio interviews, produced ads, worked with players on all levels, you name it, he did it. Now he found his true calling—working with young players to help them fulfill their dreams. More important than his incredible and vast experience in basketball is his trustworthiness, and never-quit attitude. If I was a young ball player trying to make it to the NBA or just take my game to the next level, Ronnie Zeidel is the only person I would trust with my livelihood. He will take you to the Promised Land. Trust me, I know.”

“I've known Ronnie for over a decade and have observed countless games with him over the years at the NBA Summer League in Las Vegas. He has a special way of supporting his guys and being there for them when they need him most. Having a broad network helps in that regard and it's blatantly obvious how much he cares about his craft. His industry experience, relationships, and work ethic are obvious, but his deep passion for the game and helping young men navigate throughout their careers is really what set him apart.”

“Ronnie possesses the most important traits that professional players seek from representation: trustworthiness, integrity, passion, empathy, and intellect. He combines all this with a vast network of NBA and international basketball contacts as well as a voracious work ethic. I don’t think he knows what sleep is. He is relentless without being overbearing, tells it like it is, and treats each client as if they are his only client. He cares about relationships and family, is thorough, does his homework, and is always well prepared. Ronnie genuinely cares.”

“Ronnie and I met in the late 1990s when I was working at an ad agency and he was running SLAM. We hit it off immediately and have remained colleagues, and more importantly, great friends, ever since. We’ve worked together on several projects throughout the years, and whenever I need a subject matter expert for anything touching the basketball space, Ronnie is my go-to guy. Ronnie has great integrity and is extremely hardworking and passionate about whatever he does. He is also intensely loyal, and that’s what I would want in an agent. Any young player looking for help navigating the world of professional basketball would be best served partnering with Ronnie Z. He has tremendous connections at all levels of the game both here domestically and internationally, and I know that he will always have his clients’ best interests at heart.”

“Ronnie is a very hardworking and passionate basketball agent. I could not have asked for a better person to represent me in my profession. Ronnie’s care and passion for his job is unmatched. Ronnie represents a number of clients that play basketball professionally and he works tirelessly to help all of his clients not only find the right basketball situation that best fits their talent level, but he also knows the importance of truly enjoying your everyday lifestyle overseas and in the NBA. I can recall an example from my own experiences with Ronnie. In my rookie campaign, things quickly turned sour midway through the year as things tend to do in overseas basketball. Instead of staying in the situation, Ronnie worked tirelessly to get me into a much better situation in a different country and on a better team. That’s very difficult to do mid-season, but he did it. That is just one of many examples I have about how truly dedicated and hardworking Ronnie is to his craft. Ronnie also knows everyone in the NBA and I mean everyone. I learned that quickly when I went through all my pre-draft workouts. He has touched every side of the business and has an incredible network. As a family man, Ronnie is a very involved father and husband. Anyone who talks to him can tell how important his family is to him. From going on fun trips with his loving wife and kids to just everyday family time and bonding, Ronnie always prioritizes his family even with his very busy schedule and I can tell you firsthand that I feel like I’m a part of that family.”

“Ronnie’s knowledge and understanding of every facet of the game along with his network of contacts make him a great agent. Beyond those wonderful attributes, it’s his integrity, honesty, and work ethic that separates him from other agents in the game. I have dealt with individuals and agents at every level of the game as well as in publishing, entertainment, and mostly basketball for over 25 years and I can honestly say that Ronnie is a rare gem. Whether it’s providing counsel, utilizing his network, or just lending his ear there’s not a better individual that I would recommend representing players. It’s not just about the game and business for Ronnie, it’s about building a relationship and developing a family bond that will last a lifetime. Plus, while he is a subject matter expert on all levels of NBA and FIBA basketball, he offers so much more for young men off the court both while they are playing, but also when planning for life after basketball. If you are looking to be successful in the game and in life do yourself a favor and become a client of RZA Sports. Ronnie will help take you to that next level.”

“Ronnie is incredibly hardworking, passionate, and knowledgeable, but I think his two most outstanding qualities as an agent are his belief in his guys and his love for them. He won’t recruit and sign a player unless he really believes in him and likes him as a person, as well as a basketball player. Throughout Nana’s career, it has always been a “him and me against the world” mentality, but now it’s truly him, me, and Ronnie. I never doubt that Ronnie is fighting his hardest for Nana’s career and working to help us create our best life. Many agents would see a player with a serious long-term partner and they would consider them a headache, but Ronnie has always gone above and beyond to make me feel included. He understands that while this is Nana’s career, it is also my life. From our first meeting when he made a point to take the time to answer each of my questions, to each year helping us find a good fit for us and our dog, to checking in with not only Nana, but with me too to make sure we are both happy, I have never worried that Ronnie was the right agent for us. Any young athlete would be lucky to sign with an agent as great as Ronnie, and I know that his partner and family will feel just as valued as I do. When I hear “RZA Family” I don’t think of it as a clever hashtag or marketing cliche, this is truly a family and one I am happy and appreciative to be a part of.”

“Ronnie has been involved in the business of basketball for more than 25 years. Ronnie and I did a deal together while he was at iHoops, which was a youth initiative jointly funded by the NBA & NCAA. My experience working with Ronnie was amazing and our friendship has carried on to this day. Ronnie truly understands the game and the people and players who shape it. More importantly, he has close relationships with team and league executives at the NBA & G League as well as internationally, which is crucial to his work on behalf of professional basketball players. His character, work ethic, knowledge, and network will serve any athlete well.”